Marketing Analytics

Why are marketing analytics important?

Simply put, marketing analytics justify your marketing efforts by offering a clear picture of ROI. In order to demonstrate credibility and effectiveness, analytics are critical to your monthly marketing plan.

Marketing analytics is the practice of managing and studying metrics and data in order to determine the ROI of marketing efforts. These efforts can include calls-to-action (CTAs), blogs, social media channel performance, and website analytics. By tracking and reporting on marketing performance numbers, diagnostic measures, and leading indicator metrics, McCracken Music & Marketing is able to provide answers to marketing strategy questions.

Who benefits from marketing analytics?

No matter the size of your business, marketing analytics are essential to business success and growth. Neither mid-sized businesses nor small businesses are exempt from needing insight from analytics. Analytics can help you understand marketing trends, programs or campaigns that are working and why, forecast future campaign results, and help you to better plan marketing strategies.

“With 78% of B2B marketing executives currently measuring the impact of their marketing programs on revenue, it’s clear that more businesses are getting on board with marketing analytics, even if they were a bit hesitant before.”

Analytics Change the Conversation

Marketing services are meant to be a revenue driver, not a cost center. Instead of talking about what has been done, analytics help change the conversation into what has been achieved and how.

Marketing analytics provide information on:

  • Effectiveness of marketing campaigns
  • Lead source tracking and cost-per-lead
  • Unified data
  • Clear ROI reporting and impact on revenue/profit
  • Forecasting

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