Content Creation

What is content creation?

Content creation is the generation of topic ideas that will appeal to buyer persona(s). The creative process includes brainstorming ideas, creating written and/or visual content around those ideas, and then making this content easily accessible to your audience. The end format could be a blog, video, infographic, etc.

Why is Content Creation Important?

Content creation is one of the most important ways to generate interest or traffic to your website. When you create content you are establishing yourself as an industry expert. By offering free and helpful information you can attract new customers and better retain existing customers by offering quality content and engagement.


Aspects of Content Creation

  • Content Strategy: Brand, tone, how to promote content, and repurposing of content.
  • Content Goals: Are you trying to get more website traffic, more phone calls, etc?
  • Buyer Persona: What is your demographic, your buyer pain points, etc.?
  • Offer Content for each stage of the purchasing process or funnel
  • Content Audit: What do you have, what do you need, and what can be repurposed?
  • Choose Format: Blog, video, slideshare, etc.
  • Content Promotion: Social media, email marketing, pay-per-click (PPC), syndication

Content Creation at McCracken Music & Marketing

A lot goes into content creation since your web pages and blogs aren’t going to write themselves! What does this process look like at McCracken Music & Marketing?

Here are some elements that go into content creation:

  • SEO Research
  • Ideation
  • Writing
  • Editing
  • Uploading
  • Publishing

Content Planning

Finally, a huge benefit to using McCracken Music & Marketing for content creation is that we are planners! We will help you create a content plan so that you have items published in a timely manner, you are able to project out, and we take away the hassle and panic of content creation!

Analyzing Your Content

After researching, planning, creating, and publishing… you need to know what is working! It’s important to take a look at page views, bounce rates, conversion rates, engagement rates, audience growth, greatest sources of traffic, and more. Our skilled staff is able to read analytics and offer constructive tips for better-utilizing content.

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